I wanted to comment on something I've seen people doing recently.
Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not to do it as you recommend, they'll still have experienced whatever it was like to make that picture, sound, feeling, etc.
You may have heard some people say that the subconscious doens't process the negative part of messages. It goes about bringing into existance whatever you focus on even if you're trying not to think about it.
Whenever you find yourself telling people what you don't want, pause a moment. Figure out what you do want and say that instead. That ususally gives you the same logical argument without encouraging them to make a representation you don't want them to have.
People don't consider the images they're putting into people's heads. A friend was recently heating some wax and facitiously said not to eat it. My response was, "I was just about to, I'm glad you said something." That kind of response lets people imagine the silliness of their statements.
A problem/solution approach to persuasion works too. You'll have to test each method to know which converts better for your particular situation.
So when you're editing your copy, make sure to filter for negations and see if there's something else you'd prefer your reader to be thinking about.
Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not to do it as you recommend, they'll still have experienced whatever it was like to make that picture, sound, feeling, etc.
You may have heard some people say that the subconscious doens't process the negative part of messages. It goes about bringing into existance whatever you focus on even if you're trying not to think about it.
Whenever you find yourself telling people what you don't want, pause a moment. Figure out what you do want and say that instead. That ususally gives you the same logical argument without encouraging them to make a representation you don't want them to have.
People don't consider the images they're putting into people's heads. A friend was recently heating some wax and facitiously said not to eat it. My response was, "I was just about to, I'm glad you said something." That kind of response lets people imagine the silliness of their statements.
A problem/solution approach to persuasion works too. You'll have to test each method to know which converts better for your particular situation.
So when you're editing your copy, make sure to filter for negations and see if there's something else you'd prefer your reader to be thinking about.
About the Author:
Louis Burns is certified in NLP Copywriting. He has created a 12 lesson home study course on hypnotic writing. Visit his blog at www.louisrburns.com.
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